Through listening, analyzing, framing, and courage, one can enhance the power of storytelling, which draws money, partners, and meaning, affects social change, and defines businesses. 

The power of storytelling is a weapon of mass attraction that can bring in money, mates, and meaning. Skilled storytellers have greater levels of cooperation and procreation, as storytelling efficiently transmits survival-relevant information. Social change often follows personal narratives rather than data, and companies are defined by their stories. Nature and nurture both play a role in storytelling, but there are ways to improve storytelling skills. Good communication starts with listening, evaluating, and framing ideas in a compelling manner, and being fearless in presenting them. In a digital world, making people feel something through storytelling is rare and valuable. 

Source: https://medium.com/@profgalloway/storytelling-64944222b43