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How Generative AI Is Changing Creative Work | HBR

With automated text and image production capabilities, generative AI models are altering content creation, reinventing industries, and empowering businesses.

  • Editor Staff
  • May 13, 2023
Big data analytics visualization technology with scientist analyzing information structure on screen with machine learning
(Shutterstock / Photo Contributor NicoElNino)
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With automated text and image production capabilities, generative AI models are altering content creation, reinventing industries, and empowering businesses. 

Generative AI models are revolutionizing content creation across various industries, including marketing, software, design, entertainment, and interpersonal communications. These models have the capability to generate text and images, transforming the way businesses approach their creative processes. By leveraging large language and image AI models, also known as generative AI or foundation models, professionals and organizations can unlock new possibilities in their content creation endeavors. These models enable businesses to automate the production of blog posts, tweets, social media updates, and more, streamlining their communication efforts. Additionally, they offer opportunities to enhance creative outputs, allowing for the creation of engaging and visually appealing content. The widespread adoption of generative AI models is set to reshape the landscape of content creation and empower businesses to harness their benefits for improved efficiency and innovation.  

Source: https://hbr.org/2022/11/how-generative-ai-is-changing-creative-work/ 

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The Editor Staff at SOFX comprises a diverse, global team of dedicated staff writers and skilled freelancers. Together, they form the backbone of our reporting and content creation.

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