For over a decade, Twitter was the go-to platform for mass media communication, serving as a solution for various needs, from breaking news to live sports commentary, politics, and celebrity scandals. Its real-time news feed made it an essential tool for newsgathering and career advancement. However, it also led to a reductionist and reductive environment, where the need to cater to the platform’s algorithm overshadowed genuine journalistic curiosity. Over time, Twitter’s influence waned, and its role in media changed, ultimately leaving journalism fragmented and in need of more meaningful forms of communication and audience engagement.

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