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Home Special Interest

Shaping Food Trends for Health and the Environment

Food trends are heavily influenced by a combination of public demand, insights from market research, and innovative development from food laboratories.

  • Editor Staff
  • November 20, 2023
Bowl Buddha. Buckwheat, pumpkin, chicken fillet, avocado, carrots. On a black background. Top view. Free space for your text.
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Food trends are heavily influenced by a combination of public demand, insights from market research, and innovative development from food laboratories. Nielsen IQ’s Sherry Frey highlights a growing consumer preference for health-conscious and planet-friendly foods. Food development lab Mattson, on the other hand, focuses on creating new products that align with these trends, like protein-infused coffee and keto empanadas.
  

Key Points: 

  1. Health and Planet-Conscious Trends: Consumers are increasingly aware of the impact of their food choices on their health and the environment, leading to a rise in demand for products like mushroom-based foods and sea vegetables.
  2. Insights and Analysis: Sherry Frey from Nielsen IQ analyzes public food purchases to identify these trends, such as the popularity of mushrooms in various food products.
  3. Development by Mattson: Food development lab Mattson creates new recipes for companies looking to enter new market spaces, like developing keto-friendly or culturally diverse foods based on Gen Z preferences.
  4. The Future of Food: Innovations in food technology are also contributing to trends, such as the development of animal-free proteins like eggs produced from yeast, offering sustainable alternatives to traditional animal products.
  5. Advertising and Social Media Influence: The success of new food products is heavily reliant on advertising, with a shift towards generating online buzz through social media, as explained by Andrew Swinand of the Leo Burnett ad agency.

 

Source: https://www.cbsnews.com/news/the-tastemakers-influencers-and-laboratories-behind-food-trends/ 

Editor Staff

Editor Staff

The Editor Staff at SOFX comprises a diverse, global team of dedicated staff writers and skilled freelancers. Together, they form the backbone of our reporting and content creation.

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