With the proliferation of the internet, individuals are inundated with countless choices for what to consume or engage with. However, instead of increasing contentment, this overabundance often leads to feelings of emptiness. Psychologist Barry Schwartz’s 2004 book, “The Paradox of Choice: Why More Is Less,” highlighted the dilemma of “analysis paralysis,” suggesting that an excess of options doesn’t necessarily lead to better outcomes.
  

Key Points: 

1. The vast amount of choices on the internet includes everything from reading materials to dating apps.
2. The average individual today spends only 47 seconds on a single task due to the overwhelming number of options.
3. Barry Schwartz’s book emphasized the paradox wherein having more choices can lead to feelings of dissatisfaction.
4. The phenomenon of “analysis paralysis” has been recognized since ancient times.
5. Modern writers have further explored how the influx of choices on the internet affects human behavior and psyche.

Source: https://getpocket.com/collections/the-internet-gave-us-endless-options-why-arent-we-happier