JetBlue Airways faces a proposed federal class action filed April 22 in the Eastern District of New York, accusing the carrier of violating the Electronic Communications Privacy Act (ECPA), a federal anti-wiretapping statute, by routing customers’ browsing data through third-party vendors to adjust ticket prices in real time.
The complaint, brought by New York resident Andrew Phillips, names two vendors at the center of the alleged data pipeline. FullStory, a behavioral analytics platform, is accused of capturing user sessions on JetBlue’s website. PROS Holdings, whose algorithm the filing says drives fares higher based on “buyer behavior,” is identified as the pricing mechanism.
The suit stems from an April 18 X exchange in which a passenger complained about a $230 single-day fare hike while trying to buy a ticket to a funeral. JetBlue’s account told the passenger to clear their browser cache and cookies or use incognito mode, then deleted the post. The airline called the reply “a mistake from an individual customer service crewmember” and said those steps “would not have changed the airfares available for purchase.”
A New Yorker trying to book JetBlue to a funeral watched his fare jump $230 in a day.
JetBlue’s customer service told him to clear his cookies and book in incognito.
They deleted the tweet.
He’s now lead plaintiff in a surveillance pricing class action. pic.twitter.com/KeiHR6mFL0
— Secrets of Privacy | Make Yourself a Harder Target (@secretsofprivac) April 23, 2026
JetBlue denied the core allegations. “JetBlue does not use personal information or web browsing history to set individual pricing,” a JetBlue spokesperson said. “Fares are determined by demand and seat availability, and all customers have access to the same fares on jetblue.com and our mobile app.”
On April 21, Sen. Ruben Gallego of Arizona and Rep. Greg Casar of Texas wrote to JetBlue CEO Joanna Geraghty asking whether the airline uses personal data or artificial intelligence to set fares.
You deserve to know if airlines are collecting your personal information and using it in any way to set prices. @RubenGallego and I are demanding answers. https://t.co/lEnvrrCq5I
— Congressman Greg Casar (@RepCasar) April 21, 2026
The ECPA basis separates this complaint from two earlier JetBlue session-replay lawsuits, both dismissed in California federal courts in 2023 on standing grounds. ECPA provides statutory damages, giving the new suit a stronger path to establishing injury.
Phillips seeks unspecified damages.
