The scaling of digital innovations faces strategic and operational challenges for large organizations, but these challenges can be overcome and significant value can be realized by strengthening business commitment, lowering risk, sharing resources, streamlining handoffs, and embracing continuous change.
Large organizations often struggle to scale digital innovations beyond the minimum viable product stage, resulting in limited benefits for a small subset of users and missed opportunities for wider deployment and value creation. The MIT Center for Information Systems Research has identified five key steps to overcoming the most common obstacles to scaling digital innovation. These include building business commitment, minimizing business risk, providing shared technology and talent, streamlining handoffs, and embracing continuous change. Drawing on the example of Repsol, a multinational energy company that realized 800 million euros in cash flow from bringing over 300 digital initiatives to scale, these steps can help companies scale multiple digital initiatives and realize significant value from them. By actively leading digital initiatives, testing freely in the early stages, coordinating essential resources, enabling seamless handoffs, and continuously adapting to changing market conditions, organizations can successfully scale digital innovations and achieve meaningful benefits.