Leadership is about being a pioneer in generating ideas that inspire and influence others, building credibility, authority, influence, and reach through content creation and sharing, and delivering value to become a top resource in your industry.
Thought leadership refers to being a pioneer in generating ideas that inspire and influence others. It can describe someone who is an expert in their field and leads people and organizations into new eras. Thought leaders are established within their industry and are recognized as trusted resources for information. They build their credibility, authority, influence, and reach through the content they create and share with others. Becoming a thought leader takes time and involves understanding what customers and clients want to know, developing answers to their questions, delivering content across various platforms, repurposing content, being generous with other leaders’ content, encouraging engagement, and delivering value.