Most Americans are undecided or have minimal trust in generative AI, yet its potential benefits for small and medium-sized businesses (SMBs) are significant. AI can help SMBs increase their operational efficiency, improve accuracy, and expand their capabilities, with a range of accessible AI tools applicable across departments like sales, marketing, and accounting.
Key Points:
- Many AI use cases are already demonstrating its potential for businesses of all sizes, with AI tools able to enhance analysis, customer care, marketing efforts, operational efficiency, and recommendation algorithms.
- The successful application of AI tools varies according to the specific nature of a company, and businesses may find it prudent to delay AI integration, particularly if they lack a robust data collection process, adequate financial resources, or the necessary personnel and equipment.
- Businesses leaders need to carefully consider factors like team setup, company operations, cost-benefit analysis, and ideal timing when planning for AI integration.
- Thorough research and progress tracking are crucial when integrating AI technology, with businesses advised to search for case studies addressing their needs, consider professional reviews, prioritize customer support, and set specific review periods to assess progress.
- The effective use of AI technology is not only a future consideration but a current opportunity for businesses to optimize their operations, though the pace and scale of integration should be guided by the experiences of employees and customers.
Continue reading at https://www.forbes.com/sites/forbesbusinesscouncil/2023/06/20/how-ai-technology-can-positively-impact-small-businesses/?sh=134d87a94372
