Jennifer Dziura, owner of e-commerce business Get Bullish, maintains two separate blogs; one for human readers and another designed for Google’s web crawlers. The latter uses AI tools to generate content packed with SEO keywords and phrases, intending to guide online shoppers to her website. This highlights the increasing prevalence of SEO optimization for businesses, revealing how Google’s monopoly over internet search has shaped online content.
Key Points:
- Jennifer Dziura transitioned her career advice blog, Get Bullish, into an e-commerce business offering various unique gift items.
- Alongside her personal blog, Dziura maintains a blog that utilizes AI to generate SEO-rich content, drawing traffic to her online store from Google Search.
- Despite the blog’s content primarily serving web crawlers, it’s an integral part of Dziura’s business model, with a fraction of her time dedicated solely to optimizing the site for Google Search.
- Many small business owners across various industries are increasingly relying on Google Search to drive traffic and customers to their businesses, resulting in SEO optimization becoming a non-negotiable task.
- The increasing use of AI tools to generate SEO-optimized content has raised concerns about the degradation of Google’s Search product, with businesses and digital media outlets creating content specifically targeted at Google’s Search algorithm.
Continue reading at https://www.theverge.com/23753963/google-seo-shopify-small-business-ai?ref=thebrowser.com
