Harnessing data and artificial intelligence (AI) are critical for modern businesses seeking to enhance their return on investment (ROI). However, to effectively leverage these tools, enterprises must understand how to align their data and AI strategies with their business goals, optimize customer insights, automate processes, and utilize real-time analytics. 

Key Points: 

1. Data and AI should be used to further establish business goals, such as risk identification, and decision-making, using tools like predictive analytics.
2. AI can enhance understanding of customer behavior, with machine learning algorithms capable of discerning patterns in customer data to improve business decisions and boost profits.
3. Process automation, though complex, can significantly improve business efficiency, reduce costs, and allow employees to focus on high-value tasks.
4. Real-time analytics offers the opportunity for businesses to react promptly to market changes and customer behavior by analyzing data as it is generated.
5. Continued investment in data infrastructure, employee training, and agile methodologies is essential for businesses seeking to remain competitive in a data-driven world.

Source: https://www.forbes.com/sites/forbestechcouncil/2023/06/09/how-to-enable-innovation-and-efficiency-with-data-and-ai/?sh=4ea914e060d9