Rich Froning is more than just the most accomplished athlete in CrossFit. The “Fittest Man on Earth” played a significant part in transforming CrossFit from a fringe training craze to a multibillion-dollar mainstream fitness behemoth by serving as its most well-known face.
Froning, who holds the record for most Games victories, also rose to prominence as one of CrossFit’s early marketers. He signed a shoe deal with Reebok and paved the door for other CrossFit celebrities, such Mat Fraser and Tia-Clair Toomey-Orr, to benefit financially from their accomplishments. Former Cookeville, Tennessee firefighter had the same humiliating introduction to the world of WOD as every other athlete who entered the box for the first time.