While communication means have evolved since Abraham Lincoln entertained audiences with his storytelling skills, the human brain has not.
Our brains are built to tell stories. We think in terms of narratives and like to consume material in the form of stories. As a result, knowing the distinction between presenting and storytelling is crucial to a leader’s capacity to engage and motivate an audience. Presentation software, however, often gets in the way. Slides should be used to enhance rather than replace the narrative. Five storytelling tactics are presented by the author to help you stand out the next time you deliver a presentation. Opening a PowerPoint, employing language, dumping data, being predictable, and being quiet are examples of such methods. When you think of yourself as a storyteller, your presentation will alter. Allowing presentation software to get in the way of delivering your audience information they will remember is a mistake.