I learned the value of creating excellent products, storytelling, communication skills, prioritizing big ideas, making decisions without user testing, maintaining quality, learning to say “no,” and embracing a top-down culture while working as a product designer at Apple.
Working at Apple as a Product Designer was a life-changing experience for the author. They share the top 10 lessons they learned during their one year at the company. The first lesson is the importance of building a great product rather than just a minimum viable product (MVP). They emphasize the power of storytelling in influencing others and the need for great communication skills. The author also notes that Apple prioritizes big ideas over small usability fixes, focusing on long-term impact. They discuss the challenge of making decisions without user testing due to secrecy concerns. The importance of simplicity, maintaining a culture of excellence, and learning to say “no” are highlighted. Lastly, the author appreciates the top-down culture at Apple, which enables faster decision-making and a focus on design craft over project management.