Fostering a deep connection between personal passions, values, and the collective purpose of the organization can unlock profound fulfillment and meaning in work.
Purpose, both at the individual and organizational level, plays a crucial role in work engagement and satisfaction. The challenge lies in connecting personal passions and values to the larger purpose of the company. At Deloitte, the chief purpose officer emphasizes the importance of stories that highlight the impact of work to remind employees why they chose to be a part of the organization. Creating a unifying focal point that resonates with individuals is key, such as focusing on shared passions like education and workforce development. Integrating values into the fabric of the organization is another essential element, achieved through education and awareness-building, as well as providing tools and resources for employees to embody their purpose and values. Additionally, it is crucial to center individuals and help them understand how their work contributes to the greater good, fostering a deeper connection to their personal purposes. By aligning personal and collective purpose, individuals can find profound fulfillment and meaning in their work.