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Thursday, December 1, 2022

Unlock the Power of Purpose | MIT Sloan

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The purpose is not a passing trend but an ongoing change in how individuals choose to connect with a firm.

Companies that have created a values-based raison d’être and follow strategies consistent with that raison d’être might enjoy several benefits. Purpose exerts its influence as an organization-wide, sincerely held commitment that encourages action. To ensure that purpose has a lasting effect, leaders must take a deliberate and consistent approach to establishing, operationalize, and assessing it.

Source: https://sloanreview.mit.edu/article/unlock-the-power-of-purpose/

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