Sears specialized in providing affordable goods to remote places without access to retailers.
Together with Roebuck, he established another mail-order business in 1893, which they called Sears, Roebuck, and Company. With a headquarters in a skyscraper and a legacy brand status, Sears formerly held the title of the largest retailer in the world. Through its reasonably priced catalogs, what began as a modest mail-order watch and jewelry service in 1886 quickly gained appeal. However, declining sales and shop closures were the result of changes in customer behavior and the retail environment. Here is a timeline of Sears’ ascent and decline.
Source: https://www.businessinsider.com/rise-and-fall-of-sears-bankruptcy-store-closings