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Friday, December 9, 2022

Social media can be a weapon, and it’s time US troops get trained on it | Task and Purpose

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The intuitive navigation of social media by General Robert Abrams is vital to his leadership success. Peter Singer refers to social media as the “new war college seminar room” where servicemen of all branches and levels participate. For many practitioners, social media implies possible career-ending errors, self-promotion, and partisanship. The Department of Defense should implement a thorough social media literacy instruction program.

The armed services must transform risk-averse attitudes and social media use into risk awareness. Leaders will be better able to interact online with essential audiences productively and genuinely. #MilTwitter has been formed to enhance community cohesiveness and dialogue. Leaders can incorporate strategic messaging into the lives of service personnel by communicating the intended fundamental military principles via social media. Unlike conventional uses of monologue, discussion, and cooperation in public diplomacy, social media enable users to circumvent the bureaucratic and structural barriers of strategic communication.

In the context of civil-military interactions, the influence of social media literacy is dual. The military has a culture that might be “very inaccessible to nonmilitary audiences” due to its complexity and uniqueness. Generation Z wants genuine interaction and “parasocial” interactions with other users. Individual users, such as General Abrams, break the boundaries between the civilian and military communities and demystify the life of a senior commander. In an age of eroding institutional trust, consistent messaging is essential for maintaining the military’s support and confidence.

Source: https://taskandpurpose.com/opinion/us-military-social-media/?utm_source=sailthru&utm_medium=email&utm_campaign=dfn-ebb


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