Beckham, with two ruptured ACLs, is well aware of the unpredictability of an NFL career. Beckham reorganized the last team that controlled his firm, which included his family members. Then he placed Sangha in charge, despite Sangha’s lack of commercial experience.
Sangha went out to partners at prominent companies, including Andreessen Horowitz, and concluded co-investment agreements. Beckham’s name added value to venture capital firms and their portfolio businesses. Many manufacturers, like Pedialyte and Shaun Neff, were glad to comply. “I’ve become this monster to myself because I can’t stop thinking about business, Even now, Beckham must encourage him, “Just be here.” Together with Beckham, he founded the production business INIT Entertainment, which executes Beckham-starring ads. It has produced Xbox, Pedialyte, Cash App, and more advertisements.