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Friday, December 9, 2022

How to Gain a Competitive Advantage on Customer Insights | Harvard Business Review

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How to Use Customer Insights to Your Advantage in the Market

Companies need to develop a system of privileged insights, or exclusive and pertinent information about clients that rivals don’t have access to, to stay ahead of the competition. The authors explain how businesses can get their own privileged insights based on study into 12 organizations. These methods include enhancing and including customers in the development of products and services, as well as observing and interacting with customers while they use things. They also go over different best practices. Creating trust is the first step. Customers are far more likely to engage and more willing to exchange when they perceive how what a firm offers directly affects and improves their lives or enterprises.

Source: https://hbr.org/2022/10/how-to-gain-a-competitive-advantage-on-customer-insights


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