If you own a firm or work in corporate leadership, you’ve probably met with a group to identify or redefine your company’s core principles.
A great branding exercise is to define your company’s key principles. However, for that activity to have an aligning and transforming impact on how everyone in your organization feels, thinks, and acts, it must penetrate all parts of your work culture. Clear values will serve as beacons, inspiring your employees to believe in attainable goals and feel good about their contribution to the job your firm does in the world.
- Accountability and Recognition
- Employee hiring