The majority of these “how often to post” blogs come to the same conclusion: you must post frequently. Is this, however, the case? Hootsuite recommends posting to your Instagram profile 12-28 times per month, 30-60 times per month on Facebook, 30-150 times per month on Twitter, and 30-150 times per month on LinkedIn, for a total of 388 posts a month. That’s a lot! The truth is that how frequently you should post is determined by a variety of factors, including your resources, effectiveness, audience preferences, and your willingness or want to participate in conversations.
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