This year, recruiting statistics are down 23 percent, with the Army leading the decline. Cultural factors may contribute to the decrease in enrollment and commission rates. The military’s difficulty addressing sexual harassment, assault, and suicide may discourage some prospective recruits from joining Generation Z.
Army recruitment advertisements from the 1970s and 1980s were more laid-back. The budget for the “Today’s Army Wants You to Join” campaign was $18.5 million, six times what the Army spent the previous year. In 1973, the Army was facing a similar uphill battle. Electing to employ a laid back look into all the wonderful benefits you received for serving the army.