The Interactive Advertising Bureau, a trade association, said in a statement last week that it was asking the Federal Trade Commission to limit the gathering and selling of private information for the purpose of providing adverts. In December, the activist organization Accountable Tech petitioned with the Federal Trade Commission (FTC) urging for legislation of “surveillance advertising,” which includes the collection of large amounts of information on customers of renowned apps and websites and generating profiles depending on geography, age, sex, racial group, culture, internet activity, and preferences in order to fulfill targeted ads. Although the sector has developed by leaps and bounds, earning billions in cash, it has remained mostly unregulated in the United States.
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