Here Are 5 Trends to Watch Out for in Sales and Marketing in 2023 | Entrepreneur

Sales and marketing teams are reviewing the year’s results. They are planning for the future and developing fresh approaches to attract customers and increase sales. 

Organizations may anticipate that these patterns will persist and continue to develop as hybrid purchasing and selling become the new norm in the coming year. The secret to maintaining a competitive edge will be to use strategies and tools that can more effectively use customer data and increase consumer relevance. 

1. RevOps is on the rise
2. Curated content is key to one-to-one selling
3. Businesses are leaning on automation
4. Account-based marketing is driving personalization
5. Buyers expect self-service experiences

Source: https://www.entrepreneur.com/growing-a-business/here-are-5-trends-to-watch-out-for-in-sales-and-marketing/440497