Data, according to Clive Humby, can practically foretell every aspect of operating a business.
Tesco Clubcard creator Clive Humby offers advice on how to deal with data overload, persuade your CEO of its significance, and why data should look forward rather than backward. Brilliant thought was generated by Clive Humby. What if you coupled the old-school Green Shield stamps, where you had to collect hundreds of stamps in order to buy something like a kettle, with a personalized record of what you had really purchased? It was agreed that the supermarket will provide your buying history in exchange for special offers and discounts.