It’s never been more perilous to be significantly overweight. According to some estimates, obese Americans were hospitalized at three times the rate of individuals without any additional risk factors during the COVID-19 pandemic. The problem here is the rapid expansion of a wide category of food items that are not only treated in the traditional sense to extend shelf life but are also often changed to improve taste, aesthetic appeal, texture, odor, and digestion speed. Ultra-processed meals are often intended to exploit human brain weaknesses, particularly the way the brain processes pleasure feelings. Some neuroscientists think that they frequently provide a signal to the brain’s reward regions that are so swift and powerful that many individuals find it as addictive as opioids or nicotine.