Geoff Parker, a visiting scholar at the Initiative on the Digital Economy at MIT and a research fellow spoke with Rotenberg on Fidelity’s ecosystem approach.
Here are Rotenberg’s top five suggestions for creating a fruitful digital platform. 1. Wherever your clients are, serve them. Create a thriving ecology, and 3. Utilize data to add value; 4. Measure the appropriate items, 5. Take advice from your rivals. Particularly successful fintech typically grasp a “customer friction” that other businesses haven’t and have gotten right.
Source: https://mitsloan.mit.edu/ideas-made-to-matter/5-elements-a-successful-digital-platform
