5 Common Research Mistakes and How to Avoid Them | Entrepreneur

Any search engine optimization (SEO) campaign’s effectiveness depends on conducting effective keyword research. Knowing how to conduct effective keyword research is helpful for website owners because it reduces risk by half. 

Focusing on their search intent when researching keywords is the key to good keyword research. Additionally, take into account SEO indicators like keyword difficulty, search volume, and competitiveness. Additionally, observe your rivals and the search engine result pages (SERPs) – all the information is available to you; all you need to do is recognize it. 

1. Ignoring search trends 
2. Ignoring search intent 
3. Forgetting about rich results 
4. Choosing generic keywords for brand names 
5. Ignoring competition that is too tough 

Source: https://www.entrepreneur.com/growing-a-business/5-common-keyword-research-mistakes-and-how-to-avoid-them/440280