Cold Calls are a difficulty for many Salespeople, and for most isn’t an enjoyable process. However, being able to turn a cold call into a “warm” call is an exponential way to not just increase sales, but gives you the opportunity to build a rapport before even meeting potential clients or connections. The most important tips focus on the communication of “good” info, not just shallow sales pitch under the guise of informative, but a well-constructed information presentation. The second, is to personalize your videos or information packets, the personalization is essential in allowing the client to get to know you before initial contact.
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