“If you have an idea, don’t offer it to somebody else too quickly,” warns Janne Poranen, a Finnish inventor. “Keep an eye out for the biggest customer you can locate, and you’ll receive the best deal.” Mr. Poranen, the CEO of Spinnova, worked six years making a new form of fiber for clothes manufactured from waste items like wood pulp, and then another six years waiting for the proper associates to join along and utilize his ground-breaking innovation. It is difficult, he claims, to persuade investors that you will ultimately get the big deal. So, even if people keep asking when the revenues will be realized, you must convince them that it will take a few years, but everything will work out in the end. Always ask yourself, “What is my big goal?” when you get offers. It’s all too easy to make significant mistakes and accept the wrong kinds of proposals when you’re first starting. So, be as careful as you can, especially when making such important decisions.
The Crossroads of Special Operations