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Want to do a public relations push? Focus on social media first. | Entrepreneur
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Want to do a public relations push? Focus on social media first. | Entrepreneur

In this highly technological world, focusing on digital marketing is very important for companies to keep up. And while investing in Public Relations (PR) helps companies boost their visibility and credibility, doing media outreach as a part of the digital marketing strategy ahead of time increases the success rate. Specifically, laying social media as one of the foundations of a media outreach makes the whole strategy more effective. Once and for all, staying active on social media and being as engaging as possible allows you to build a reputation even before you formally do the media outreach.

Source: https://www.entrepreneur.com/article/357960?utm_source=feedly&utm_medium=webfeeds

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