When to switch strategy in a crisis | Harvard Business Review

In a crisis, changing your strategy isn’t ideal just because something has changed. You might be tempted to do something, but sometimes, doing so and starting all over again isn’t the smartest thing to do. Think about this: the closer you monitor the world, the higher the chance you’ll be drawn to the noise and not to the signal. And this: if your current strategy is excellent, then your new strategy might be bad. So, instead of changing strategy, focusing on your current strategy, and strengthening it is the best option you have in a crisis.

Source: https://hbr.org/2021/02/when-to-switch-strategy-in-a-crisis?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+harvardbusiness+%28HBR.org%29