Search Engine Optimization or SEO is the process of improving the quality and quantity of your website’s traffic. This makes you visible online, which means that having a sound SEO strategy is very important if you want to improve your search engine rank. It is an element that you should not skip to achieve your online business goals. But SEO is not as easy as it sounds. In fact, SEO is complex and ever-changing, which will require you to keep up with it now and then.