Is anything achieved in the following instance?
“A partner force soldier tweets about a recently completed mission on his unit’s social media account.”
Tweets and other social media posts and broadcasts are normally not deemed measures of effectiveness (MOE). A successful MOE creates a desired change in the behavior of the target, such as gaining assistance from a partner force or causing enemy fighters to defect. These information operations are instead a measure of performance (MOP), especially when done by a partner force. This article by Small Wars Journal delves deeper into shortcomings in IO doctrine, particularly in Africa.