One way to drive engagement and website traffic to a company is by adding a company blog that consumers can look forward to. They are more likely to connect with brands that produce high-quality blog content. The first thing to do is to understand your target audience. This will give you a broader idea of your strategy for writing the content that would actually click. It should also be considered that making a blog with user engagement and data-driven content is a significant element that separates you from the rest.