If you want to start a habit, you have to stay consistent by simply tracking your progress. Seinfeld Strategy uses a calendar to mark each day with your progress in a specific goal. You want the calendar to be visible so that your goal and routine are always present in mind and holding you accountable. The idea of this strategy is to not break the chain but when you inevitably miss a routine, be compassionate with yourself. The Seinfeld Strategy is proven to be effective because it provides accountability, positive reinforcement, memory enhancement, ease of use, and physicality.