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Preemptively planning for a PR crisis: How to protect your company | Forbes
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Preemptively planning for a PR crisis: How to protect your company | Forbes

Anything that can damage the reputation of your organization is a PR crisis. Every company needs a damage control plan in place to mitigate the risk of crippling external factors that can badly affect your business. Businesses without a PR crisis plan may find themselves playing defense without proper handling from people within the company.

Source: https://www.forbes.com/sites/theyec/2020/10/05/preemptively-planning-for-a-pr-crisis-how-to-protect-your-company/#634c56d721a5

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