The demands of our potential customers are ever-changing, and businesses need to evolve and adapt in their pace. You can market your products or services to your ideal customers if you satisfied a solution to their problem. Ideal customers differ from the rest of the market through demographic, psychographic, and decision-making information. Your branding message needs to convey that you care about their needs and desires.
Source: https://www.entrepreneur.com/article/355506?utm_source=feedly&utm_medium=webfeeds
