Working your way up in a saturated market like E-commerce can be daunting. Jodie Cook suggests that there are ways on how to stand out with your customers. One way is to always innovate and improve. People buy emotions and one way to communicate is sharing your journey and the personalities behind your products. Building relationships online with your customers may be more challenging now but continue marketing yourself firmly as the premium choice. Surprises and additions that were not expected by your customers can set you apart from anyone else.