You can either find the talent externally and go from there, or what might be more rewarding is creating the talent from within and training employees to always want to do better. When you train entry level employees and provide them with an opportunity to grow, they will know company culture and relationships more. Business Insider runs down options and what is best for each business.
Source: https://www.businessinsider.com/how-to-teach-entry-level-employees-how-to-get-promoted-2020-7