Business owners have had to get creative and innovative during the COVID-19 pandemic. Many have resorted to platforms like Instagram, Esty and live videos and other marketing tactics. Corona has allowed businesses to evaluate the way they do things and find more effective ways, that might continue post Corona era according to AP News.

By Sharinalex20 - Own work, CC BY-SA 4.0, https://commons.wikimedia.org/w/index.php?curid=45097285