Is Your Marketing Strategy Based on the Right Data? | Harvard Business Review

Companies and marketers have been pouring money into discovering the new analytics, largely for online uses, amidst the coronavirus. When doing this however it is important to make sure your company is getting the correct information and that it is complete. First, start with the simplest data and go from there so you are not overwhelmed, which leads to data going unused. Identifying the moments of truth are important as well. This can often come in the form of identifying which landing pages influence a customer and how it shapes their opinion.

Source: https://hbr.org/2020/05/is-your-marketing-strategy-based-on-the-right-data