Once the coronavirus scare picked up and workplaces began to shut down, the toilet paper isle was suddenly empty. Consumer behavior researcher Kit Yarrow has discussed the possible reason behind why people are hoarding toilet paper, something that doesn’t seem to match up with the current issues. First, it is important to remember that panic buying is nothing new, people will stock up on bread and water before a hurricane or blizzard. But why toilet paper? Yarrow says that when we go to the store and see shelves slowly beginning to empty and then see posts on social media about a shortage, it kickstarts anxiety. The large packaging that toilet paper comes in is more noticeable than something small, meaning the visual cues we receive make it look like everything is being bought faster than it is, leading more people to buy extra until its gone.