Cadillac, Amazon Vehicles, AWS, and ZeroLight have created a new concept targeting the way we purchase vehicles. Using ads to direct customers to the proper website, they will be able to customize their vehicle with different options such as color, wheels, and interiors. After finishing their dream car, a local Cadillac dealer will reach out to them for a test drive of said vehicle. Once at the dealership, the customers personal vehicle will be uploaded and able to be tested using VR technology.
Source: https://www.marketingdive.com/news/cadillac-amazon-showcase
