T-Mobile CEO, John Legere, is set to retire in May of 2020. The company’s president and COO, Mike Sievert, will take over as CEO. Legere has spent the last seven years successfully convincing consumers that T-Mobile is a cheaper alternative to its competitors, as well as more customer-friendly. He had a combative approach to advertising and interacting with his rivals, such as performing a ‘test’ to see which company, Verizon and AT&T, fell into each ‘dumb and dumber’ category. The very scientific results showed that Verizon was dumber. Legere’s retirement is set to fall in the middle of the T-Mobile and Sprint merger. The pending acquisition will reduce wireless competition in the U.S., and it will make T-Mobile roughly the same size as Verizon and AT&T.
John Legere will remain a member on the Board of Directors after his retirement. He has full confidence that Sievert will be a successful CEO, saying that Sievert ‘understands where T-Mobile has been and where it needs to go.’ Mike Sievert started off as Chief Marketing Officers for T-Mobile in 2012. Three years later he was promoted to Chief Operating Officer, and then to President in 2018. His mission is make T-Mobile ‘the leading carrier’ and ‘one of the most admired companies in America.’