SOFX The Crossroads of Special Operations
In 1997, Navy SEAL Squadron Commander Randy Hetrick needed a way to stay in peak physical condition while being deployed and having no access to equipment. The ability to adapt and improvise are trademarks of special operations so, using only parachute webbing, a jiu-jitsu belt he accidentally packed in his bag and his body weight, Hetrick created the workout system that would become TRX. After leaving the Navy, he continued to develop and refine this system and it is now a global fitness phenomenon. His company expects to sell more than $60 million in goods and services this coming year. Undoubtedly, his success in the military powered his entrepreneurial success. What the military teaches about risk, strong teamwork, and what veterans bring to the table in business are some key highlights that built TRX into the success it is.
Source: https://www.entrepreneur.com
