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How Experts Use Content to Create Brand Authority and Increased Sales | Entrepreneur

How Experts Use Content to Create Brand Authority and Increased Sales | Entrepreneur

Over 4 billion people use the internet today, and countless companies have made advances to get the attention of those users through advertisements and messages. In order to market using content in an effective way, experts recommend storytelling instead of constantly throwing out company details that the audience does not care about. Using eye-catching visuals and creating relatable content for the target customer could increase leads up to three times. Making sales through the internet is a new level of competition that requires some creativity.

Source: https://www.entrepreneur.com/article/338877

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