Bravo Sierra is the first brand to incubate products targeted to the needs of active-duty military members. At least 1,000 Special Operations Forces members stress-tested each of the eight products to work in both military field conditions and on base camps.
What’s more, Bravo Sierra has developed a partnership with the U.S. Army, Air Force, Navy, and Marine Corps, so that the products service members helped create will now be sold in base camp exchanges. (Exchanges are retailer megastores that offer brands and products in one convenient place for military service members.) Civilians can purchase the products directly from the brand site, and 5% of all top-line sales go directly to Morale, Welfare and Recreation (MWR) programs that offer service benefits to U.S. military members, veterans, and their families (think: access to entertainment and WiFi on bases).
These products don’t just do good — they also work and, at $5 to $14, cost less than a Sweetgreen salad. Aside from the innovative first-to-market technologies, the products are vegan, cruelty-free, and formulated without questionable ingredients like parabens, phthalates, SLS/SLES, and phenoxyethanol. As an added bonus, all packaging components have a Cradle-to-Cradle silver certification, a new product standard that audits companies on several manufacturing categories, including renewable energy and carbon management.