Instagram is making a radical change to its platform in an effort to get back to its community roots.
The social photo-sharing app announced on Thursday it would no longer display likes on posts in Australia and several other countries. This test, Instagram noted, is to offset the social pressure people now feel about gaining “likes” online.
“We want Instagram to be a place where people feel comfortable expressing themselves. We hope this test will remove the pressure of how many likes a post will receive, so you can focus on sharing the things you love,” Facebook Australia and New Zealand director of policy Mia Garlick said in a statement. “We are now rolling the test out to Australia so we can learn more about how this can benefit people’s experiences on Instagram, and whether this change can help people focus less on likes and more on telling their story.”